5 Charitable Apps that Everyone Should Know About

We have already talked about how nonprofits can use social networking sites such as Facebook and Twitter, but another form of social media that is really beneficial to nonprofits is the mobile app. I’m sure you have heard the phrase “there is an app for that” for just about everything, and now charities are included as well. Apps are quick and easy for everyone who has a smart phone or tablet. They can also help to get people involved in your organization and work wonders on advancing your mission. Here is a list I have compiled of some exceptional charity apps:

1. Charity Miles

This app is my personal favorite. Runners, walkers, or bikers can donate to a charity of choice without even opening their wallets. Every mile biked is a donation of 10 cents and every mile run or walked is a donation of 20 cents. This money comes from a $1,000,000 corporate sponsorship pool, so it is free to the donator (“Charity Miles”). Not only does this app allow you to donate to charity, it also tracks, times, and measures your workout. When you are finished, you can post to social media to show off your workout, donation, and charity. It’s a win-win for everyone. 

2. VolunteerMatch

Love to volunteer but don’t know how to get involved? Work at a nonprofit and need volunteers? This app uses your location and criteria to match up good people with good causes. Choose the dates, location, and involvement level, and Volunteer Match will take care of the rest (“VolunteerMatch”). It is a great tool for both nonprofits and individuals.

3. Donate a Photo

For every picture taken and posted on this app, Johnson & Johnson will donate $1 to the cause of your choice. There is a limit of one photo per day, but those dollars add up. You can also share your picture on Instagram, Facebook, or Twitter to spread the word about your cause and donation (“About Donate a Photo”). This app allows you to change the world in 30 seconds every day.

4. Check-in For Good

Check-in at participating businesses and they will donate to a great cause for you and maybe even offer a promotion. You can also learn more about campaigns and donate directly to them. As if that were not enough, this app also enables you to start up your own campaign to raise money for something you are passionate about (“Check-in For Good”).

5. Budge Challenge

Challenge your friends to anything and everything. If you win, they donate a small amount of money to a pre-determined charity. If they win, you do (“About Us”). It’s that simple. This app brings excitement to donating and gives people the opportunity to talk with their friends about serious issues.


Resources

About Donate a Photo. (n.d.). Retrieved March 3, 2015, from      http://www.donateaphoto.com/the-app

About Us. (n.d.). Retrieved March 3, 2015, from http://www.thebudge.com/about/index.html

Charity Miles. (n.d.). Retrieved March 3, 2015, from http://www.charitymiles.org

Check-in For Good. (n.d.). Retrieved March 3, 2015, from http://checkinforgood.com

VolunteerMatch – Where Volunteering Begins. (n.d.). Retrieved March 3, 2015, from http://www.volunteermatch.org


-Erin Kost

How Social Networking Can Make Your NPO Prosperous

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Not only does social media help not-for-profit organizations advocate about certain issues, but it also helps them receive money via donations and fundraising. It does this in a few different ways:

→ “Donate now” buttons

→ Sites like “Razoo.com”

→ Linking to their own site on social networking sites

→ Facebook apps like “Causes”

→ Many more!

As we previously mentioned in our last post, one good example of a successful nonprofit is the ALS Association. They not only disclosed information about their cause but they got involved with the community via Facebook and Youtube, created relationships with its audience (the stakeholders), and shared touching stories that motivated people to take action!

According to a study done by Richard D. Waters et. al., most nonprofits are still not taking advantage of all that social networking sites have to offer. They are still using them mostly to get information out and not connect, thus missing an opportunity to form relationships with stakeholders. (Waters, 2009).

In order to connect with stakeholders nonprofit organizations should do the following things according Hiba Haider on her blog “7 Creative Ways Nonprofits Can Use Social Media to Drive Donations”:

→ Twitter livefeeds and conversations

→ Use Facebook to tell a story

→ Create a Pinterest page

→Inspire Youtube user generated content

→ Educate through Google+ webinars

→ Have a LinkedIn account

→ Promote a social media contest (Haider, 2012).

Another important fact is to remember to be transparent! The stakeholders who are truly invested in your cause are going to want to know what is going on within your organization so don’t forget to post press releases, summaries of campaigns, and multimedia files on networking sites. By posting this type of information you will also attract new stakeholders because it shows them previous successes. (Water, 2009).

So, now that you have put all that time and effort into maintaining your social networking sites and forming relationships with stakeholders it is time to make sure that they can donate/help you fundraise!

To recap some earlier information, to make donating easy for your friends and followers, you can: 1) add donate now buttons to your website and links, 2) start a Razoo account (or any of the others listed here: “5 Online Donation Tools to Delight Your Donors“) that you can advertise on any social networking account, and 3) make Pinterest boards that link directly to your site.  According to a study from Shareacholic, restated by Hiba Haider in her article on hubspot, “21% of users have followed through with a purchase after discovering it on Pinterest.” (Haider, 2012).

Raising money for nonprofits is all about marketing yourself correctly on social networking sites so you can reach and inspire new and existing stakeholders. So remember to ENGAGE with your stakeholders. For example, you could tell them how much you appreciate their help by tweeting at them!

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Written by: Ali Robert

Change the Business-Change the World

Things are changing in the digital realm all around us. The world is evolving from one of snail mail and newspapers to one of instant messaging and a web of constant interconnectedness. Most corporations have hopped on this trend, but now it is time for nonprofits to make the change.

When you think about it, social media is really the perfect thing for nonprofit organizations because…

  1. It is FREE
  2. It has the ability to reach a large number of people in an extremely short amount of time
  3. It allows stakeholders to stay up to date
  4. It is static and very flexible
  5. It allows for different perspectives to be shared about social issues or the business of an organization (Lake)

Although there are some incredible benefits to social media, nonprofits do need to keep in mind the time and dedication that it takes to have an active presence online. If you want these benefits to be seen in full, it is crucial that your organization updates their site or pages at least once a day (Grobman, 2015). This ensures viewership will increase and be held.

It can be time consuming to stay connected and difficult to think up new posts everyday, but these are tasks that a young volunteer would joyfully complete without hesitation. If you think it is too risky to allow a volunteer have control of the organization’s online image, then an employee could take over this task or a new position could be created (Grobman, 2015). This is just a small price to pay for an investment that will surely be returned.

Social media has enabled nonprofits to shine a light on issues that might otherwise be overlooked, mobilize supporters, and communicate through dialogue with a large amount of people, all for little to no cost (Briones, 2011). With this dynamic new resource, nonprofits have become more influential and successful than ever before.

A famous example of a nonprofit that utilized social media for its benefit is the ALS Association. In case you haven’t heard of the Ice Bucket Challenge (you may live under a rock), it was a fundraiser done by the ALS Association on social media in which essentially someone would get nominated to pour a bucket of ice water on themselves and then in turn nominate a minimum of three other people to participate. You had 24 hours to film yourself doing the challenge and post it to social media or forfeit by way of donation (“Ice Bucket Challenge”, 2014). For your entertainment, below I have added a video montage of some people who gave a valiant effort, but just could not succeed at this challenge.

The challenge went viral and earned the ALS Association $115 million in a matter of weeks, along with household recognition (“Ice Bucket Challenge”, 2014)! This goes to show that if nonprofits take advantage of the potential that social media offers, they can truly change the world.

-Erin Kost